Acadia Email Blasts
HTML | CSS | ExactTarget
The primary reason I was hired at Acadia Healthcare was in order to build the templates for their emails, build some of the emails, themselves, and to fix any coding problem or incompatibility that may come up.
In making these templates my priorities were to represent the brands in a way that reflected their online presence. In addition, everything needed to be legible and ascetically pleasing. Above every thing else, it had to work. Otherwise any design would have gone to waste.
In addition to gaining a sincere distain towards aspects of Microsoft's Outlook and Google's Gmail. I learned a great deal about how emails work and the arbitrary rules each email client requires one to follow.